New Grosvenor Stadium - Football and Greyhound Use

Football and Greyhound Use

The two organisations situated at New Grosvenor Stadium co-exists on an icy basis of minimal co-operation and do not offer their facilities to each other's events or co-operate in offering combined spectator packages for combined events. Indeed Drumbo Park have placed a dress code ban on the wearing of football related clothing in its stand. The nature of the two markets the Football Club and Greyhound Stadium are aiming at are also quite different. New Grosvenor is aimed at the traditional Football fan and promotes itself as a family day out to the local Lisburn market whereas Drumbo Park caters for the hen party, stag night, office party and couples night out market aiming its advertising at the whole of the UK and Ireland. Both operators recognise that there is little cross over in their respective markets and as a result have made no attempt to offer combined marketing packages.

There is only minimal infringement by one organisation's events over the other's as Greyhound racing is traditionally an evening event while Football is traditionally reserved for afternoons. Drumbo Park are restricted however to hosting meetings on Thursday-Saturday evenings only as Lisburn Distillery play many evening fixtures on Tuesdays and Wednesdays while the Irish League also occasionally stage Monday night games for television purposes, though, as of 2010, Lisburn have yet to feature in a live Monday night game. Conversely Lisburn Distillery have been unable to try out a switch to Friday evening Football as some other Irish League teams have done in a bid to increase attendances due to the Greyhound Friday night meet. There also seems to be few issues with both organisations staging events on a Saturday as New Grosvenor Park is usually vacated by 6.30PM when Drumbo Park opens its doors to spectators.