Shoes
New Balance is one of few shoe manufacturers to offer the majority of its shoes in a wide range of widths, typically men's range from B to 6E with 3 other widths in between (D, 2E, 4E) and one narrower offering (2A). Women's range from 4A to 4E with four widths to choose from in between (2A, B, D, 2E).
New Balance does not give names to the shoes it sells, instead referring to them by a 2, 3, or 4 digit model number. This is done to "place an emphasis on the New Balance philosophy, not any one particular shoe". When a shoe is redesigned, the model number is increased by one. The numbering system originated from the price. The Tracker 320 was $32, the 990 was $99, etc. However, now the model number reflects the category of the shoe such as stability, neutral, lightweight, and motion control. The numbering system allows customers to identify which shoes are in the categories that best fit their needs.
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Famous quotes containing the word shoes:
“What we have worn out our iron-soled shoes searching for in vain may come to us without the slightest effort.”
—Chinese proverb.
“I told him that Goldsmith had said,... “As I take my shoes from the shoemaker, and my coat from the taylor, so I take my religion from the priest.” I regretted this loose way of talking. JOHNSON. Sir, he knows nothing; he has made up his mind about nothing.””
—Samuel Johnson (1709–1784)