Music Video
The music video, directed by Joseph Kahn, was shot in Los Angeles from April 11 to April 13, 2007. Kahn directed two of Clarkson's previous videos: "Behind These Hazel Eyes" and "Walk Away". The video premiered on TRL on May 1, 2007, peaked at number one on May 10, 2007, and held the top position four times. It also debuted at number 8 on VH1's V-Spot countdown and has since climbed to number 3 on V-Spot's latest episode. The music video was made available for download on the U.S. iTunes Store on May 11, 2007.
The plot involves Clarkson's character's ex-husband (Dominic Figlio) attempting to drown her in her bathtub. Then, he heads to an airport to meet his mistress, but he is wracked with guilt over what he has done. Apparitions of Clarkson are present in his car, and again at the airport to haunt him. Clarkson said the video was similar to the 2000 film What Lies Beneath because, as she put it, "You don't know if he killed me or if he's just being haunted by his conscience." Clarkson then resurfaces from the bathtub, as her ex-husband wakes up from the dream, still in his car. When he walks out, Clarkson leaves the house and drives off in the car, leaving her ex-husband behind. Clarkson also performs the song with her band in an empty white room, all wearing white clothes, during various scenes in the music video. Clarkson said the white theme was present not because she was getting "artsy-fartsy" but "because it's been ripped of innocence. Anyone who's ever been in love, when it goes bad — and sadly, everyone can relate in some manner — it just gets cold and it's hard to get past that."
There are released 2 remix videos: the Dave Audé Club Mix and the Jason Nevins Club Mix
Read more about this topic: Never Again (Kelly Clarkson Song)
Famous quotes containing the words music and/or video:
“To know whether you are enjoying a piece of music or not you must see whether you find yourself looking at the advertisements of Pears’ soap at the end of the libretto.”
—Samuel Butler (1835–1902)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)