Products Produced in Conjunction With NeuroSky Using NeuroSky Technology
Mindflex: The MindFlex was produced in conjunction with Mattel and released for the 2009 Christmas season. It is a game in which players lift a ball by concentrating and move it through a maze. The concentration levels are measured by a headset using NeuroSky technology which wirelessly interfaces with a platform that floats the ball through the use of a fan which was moved around the course in a circle by a dial; (this platform was based on a previous Mattel toy, the “Harry Potter Sorcerer's Stone Electronic Levitating Challenge Board Game”).The MindFlex allowed the player to modify the course by sticking plastic obstacles in peg holes at different locations and was preprogrammed with 5 games as well as multiplayer options. The game was a “phenomenal success” and one of the best sellers of the Christmas season; in fact, Mattel sold out its entire stock five weeks after launch.
Star Wars Force Trainer: The Star Wars Force Trainer was produced in conjunction with Uncle Milton inc. and released for the 2009 Christmas season (it was released for pre-sale midnight July 23, 2009). It is a game in which players lift a ball by concentrating. The ball is levitated by a fan and concentration is measured using NeuroSky technology. The ball is designed to look like the ball Luke trained with to learn how to control the Force in the first Star Wars. The toy was a commercial success.
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