Neurosky Partnerships
While NeuroSky produces its own direct to consumer products, it is primarily a chip developer and manufacturer. NeuroSky assists other companies in incorporating BCI technology into their products and supplies them with the specialized hardware required to do so. Because of this, who NeuroSky partners with and has partnered with shapes the public’s adoption of BCI technology.
US Archery team: The first use of NeuroSky’s technology was by the USA Olympic Archery team to improve their game. The coaches and archers testimony to the effectiveness of NeuroSky technology as a training tool played a large part in spurring the future development of early NeuroSky tech. It was found that elite archers had a state of both mental calm and concentration when they released while mid-level archers lacked a state of mental calm yet had a high concentration. This finding allowed coaches like Kisik Lee, Guy Krueger, and Mel Nichols to train mid-level archers to reach that mind state (of being able to concentrate on what they need to do while staying relaxed). NeuroSky has hinted on numerous occasions that it is either producing or interested in producing publicly available products that allow one to train in a similar way for other sports, with golf mentioned specifically.
Toshiba:
Square Enix: Square Enix was the developer of games such as Final Fantasy. In 2008 it announced that it was working on Judecca, a game with NeuroSky.
InteraXon: InteraXon develops custom software to be used with Neurosky’s hardware specializing in large publicity events like the Olympic light show. InteraXon’s CEO Ariel Garten stated: “The NeuroSky technology has expanded the possibilities for our company we are taking thought controlled computing to the next level and in the case of the Bright Ideas display, to a massive scale. The NeuroSky MindSet provided us with reliable, low cost, and easy to use headset that allowed us to focus on what we think is really important – creating compelling user experiences that allow people to use this technology in new and exciting ways.” - Neurosky’s CEO, Stanley Yang stated: “InteraXon is able to take what was once limited to only an exciting idea, and make it into a reality - they possess a unique and creative vision for thought-controlled technology. It is exciting for us to see a partner like InteraXon take the MindSet and develop it into applications that are well designed, easy to use and compelling to engage with,” says NeuroSky
Uncle Milton Industries: Uncle Milton is a leading manufacturer of science and nature exploration toys most famous for the “Ant Farm”. On 07/13/2009 Uncle Milton Industries and NeuroSky Inc. announce an exclusive partnership to develop science toys and games utilizing NeuroSky's technology. The first of these toys was the Star Wars Force Trainer released during the Christmas season of 2009. It was a very successful toy with stating that it, “flew off the shelves”.
Mattel inc.: Mattel is “the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family includes such best-selling brands as Barbie, the most popular fashion doll ever introduced, Hot Wheels, Matchbox, American Girl, Radica and Tyco R/C, as well as Fisher-Price brands, including Little People, Power Wheels". On 04/28/2009 Mattel Inc. formed an exclusive multi-year partnership with NeuroSky Inc. The first product, the MindFlex, was released for the 2009 Christmas season and was one of the best selling toys of the season.
Sega Toys: Talks began in early 2007 and an official announcement was made on 10/10/2008.
Musinaut: Musinaut is a Paris based music company that plans to use the device to create interactive music technology that controls a user’s music based on their thoughts and moods.
Titan Commerce: In 3/9/2010 NeuroSky announced an agreement (signed 03/12/2010) with Titan Commerce for distribution and support operations of the NeuroSky MindSet and ThinkGear technology components to the EU.
Mind Games: MindGames is an Iceland-based developer of games that utilize EEG technology. MindGames is best known for Tug of Mind, a game set to be released for future NeuroSky products. MindGames long term goal is to develop games that teach people how to control negative emotions. (It is not clear whether or not MindGames simply produces games for NeuroSky products or whether they have an official partnership.)
Universities and Research Institutions: Because NeuroSky also produces research grade EEG technology it has partnerships with a number of universities and research intuitions including: Johns Hopkins, Brown University, Duke University, University of California San Diego, San Jose State University, Dongguk University, University of Glasgow, The Hong Kong PolyTechnic University, and Trinity College, Dublin.
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