Awards and Accreditations
The company gained Investors in People accreditation in 2004, and attained the Charter Mark award for customer service in 2005. Accreditation in Health & Safety management in the work place was achieved in 2008 with the award of the OHSAS 18001 certificate, a first for a UK bus operator.
WBT gained national recognition after being named UK Bus Operator of the Year at the 2008 UK Bus Awards, after having been runners-up in the Shire Operator of the Year category in 2007 behind the highly-regarded Stagecoach Cambridge. The driving team were also shortlisted for Industry People of the Year in 2007, with the company's marketing efforts being shortlisted for Marketing Campaign of the Year in 2008.
| “ | Network Warrington has certainly transformed the quality of bus travel in the town, backed up by customer satisfaction surveys showing ratings of 98%. Understandably, all this impressed the judges but, even more importantly, the evidence on the ground certainly impressed our intrepid mystery traveller and his findings confirm that Warrington Borough Transport is the truly deserving bus operator of the year 2008. | ” |
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—Judging panel, 2008 UK Bus Awards |
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Locally, the company has won several awards at the Warrington Business Awards, winning the Social Responsibility Award in 2001 and 2007 and the Business Survivor Award in 2003. They were also awarded overall winner at The Mayor's Sustainable Business Awards in 2007.
The company's Manchester based advertising agency And Partners have won several awards for their "Good Signs" campaign: gold award in the Regional Newspaper Campaign category at the 2007 Fresh Creative Awards; named Best Regional Press Ad of 2007 in Campaign magazine's end of year review; gold award for Best Press Campaign and silver award for Best Advertisement on a Mobile Medium at the Roses Advertising Awards 2008. The campaign consisted of a series of adverts featuring bus signage promoting recent achievements in humorous fashion, including "Please mind the step, it's brand spanking new" highlighting investment in new vehicles and "Please do not hug the driver while bus is in motion" referring to high levels of customer satisfaction in surveys.
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