Popularity
When the Network Card was introduced, it quickly became popular with the public: more than 500,000 were sold per year at first, and a noticeable increase was achieved in the use of the rail network at off-peak times for leisure purposes. Although ownership had declined to around 360,000 by the time of the £10.00 minimum fare change in 2002, extra ticket sales totalling approximately £70 million were still generated per year. (For comparison, total ticket sales across the whole British railway network, including all peak, off-peak and other tickets, are approximately £3.5 billion.) Ownership of railcards has stayed fairly stable since then; and with 360,000 sold at £20 each (£28 in 2011), sales of the railcards themselves bring in more than £7 million per year, before the additional revenue from journeys made with them is taken into account.
Read more about this topic: Network Railcard
Famous quotes containing the word popularity:
“A large part of the popularity and persuasiveness of psychology comes from its being a sublimated spiritualism: a secular, ostensibly scientific way of affirming the primacy of “spirit” over matter.”
—Susan Sontag (b. 1933)
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—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)