Popularity
When the Network Card was introduced, it quickly became popular with the public: more than 500,000 were sold per year at first, and a noticeable increase was achieved in the use of the rail network at off-peak times for leisure purposes. Although ownership had declined to around 360,000 by the time of the £10.00 minimum fare change in 2002, extra ticket sales totalling approximately £70 million were still generated per year. (For comparison, total ticket sales across the whole British railway network, including all peak, off-peak and other tickets, are approximately £3.5 billion.) Ownership of railcards has stayed fairly stable since then; and with 360,000 sold at £20 each (£28 in 2011), sales of the railcards themselves bring in more than £7 million per year, before the additional revenue from journeys made with them is taken into account.
Read more about this topic: Network Railcard
Famous quotes containing the word popularity:
“A large part of the popularity and persuasiveness of psychology comes from its being a sublimated spiritualism: a secular, ostensibly scientific way of affirming the primacy of “spirit” over matter.”
—Susan Sontag (b. 1933)
“In everything from athletic ability to popularity to looks, brains, and clothes, children rank themselves against others. At this age [7 and 8], children can tell you with amazing accuracy who has the coolest clothes, who tells the biggest lies, who is the best reader, who runs the fastest, and who is the most popular boy in the third grade.”
—Stanley I. Greenspan (20th century)
“There are few cases in which mere popularity should be considered a proper test of merit; but the case of song-writing is, I think, one of the few.”
—Edgar Allan Poe (1809–1845)