Popularity
When the Network Card was introduced, it quickly became popular with the public: more than 500,000 were sold per year at first, and a noticeable increase was achieved in the use of the rail network at off-peak times for leisure purposes. Although ownership had declined to around 360,000 by the time of the £10.00 minimum fare change in 2002, extra ticket sales totalling approximately £70 million were still generated per year. (For comparison, total ticket sales across the whole British railway network, including all peak, off-peak and other tickets, are approximately £3.5 billion.) Ownership of railcards has stayed fairly stable since then; and with 360,000 sold at £20 each (£28 in 2011), sales of the railcards themselves bring in more than £7 million per year, before the additional revenue from journeys made with them is taken into account.
Read more about this topic: Network Railcard
Famous quotes containing the word popularity:
“In everything from athletic ability to popularity to looks, brains, and clothes, children rank themselves against others. At this age [7 and 8], children can tell you with amazing accuracy who has the coolest clothes, who tells the biggest lies, who is the best reader, who runs the fastest, and who is the most popular boy in the third grade.”
—Stanley I. Greenspan (20th century)
“The popularity of disaster movies ... expresses a collective perception of a world threatened by irresistible and unforeseen forces which nevertheless are thwarted at the last moment. Their thinly veiled symbolic meaning might be translated thus: We are innocent of wrongdoing. We are attacked by unforeseeable forces come to harm us. We are, thus, innocent even of negligence. Though those forces are insuperable, chance will come to our aid and we shall emerge victorious.”
—David Mamet (b. 1947)
“The nation looked upon him as a deserter, and he shrunk into insignificancy and an earldom.... He was fixed in the house of lords, that hospital of incurables, and his retreat to popularity was cut off; for the confidence of the public, when once great and once lost, is never to be regained.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)