Popularity
When the Network Card was introduced, it quickly became popular with the public: more than 500,000 were sold per year at first, and a noticeable increase was achieved in the use of the rail network at off-peak times for leisure purposes. Although ownership had declined to around 360,000 by the time of the £10.00 minimum fare change in 2002, extra ticket sales totalling approximately £70 million were still generated per year. (For comparison, total ticket sales across the whole British railway network, including all peak, off-peak and other tickets, are approximately £3.5 billion.) Ownership of railcards has stayed fairly stable since then; and with 360,000 sold at £20 each (£28 in 2011), sales of the railcards themselves bring in more than £7 million per year, before the additional revenue from journeys made with them is taken into account.
Read more about this topic: Network Railcard
Famous quotes containing the word popularity:
“The popularity of that baby-faced boy, who possessed not even the elements of a good actor, was a hallucination in the public mind, and a disgrace to our theatrical history.”
—Thomas Campbell (1777–1844)
“The nation looked upon him as a deserter, and he shrunk into insignificancy and an earldom.... He was fixed in the house of lords, that hospital of incurables, and his retreat to popularity was cut off; for the confidence of the public, when once great and once lost, is never to be regained.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“A large part of the popularity and persuasiveness of psychology comes from its being a sublimated spiritualism: a secular, ostensibly scientific way of affirming the primacy of “spirit” over matter.”
—Susan Sontag (b. 1933)