Nesquik is a family of milk beverage products made by the Nestlé corporation. It began as a chocolate powdered flavoring mix in the United States in 1948, as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries with the Quik term (including the USA, Canada, Mexico, and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand Nesquik in 1997. At the same time, General Mills introduced Nesquik cereal, a breakfast cereal that "turns milk into chocolate milk," which is similar to Cocoa Puffs.