Nectar Loyalty Card
Nectar is a loyalty card scheme in the United Kingdom comprising partner companies including the supermarket chain Sainsbury's, American Express, and BP. A separate Nectar programme operates in Italy.
Nectar was launched in 2002 by Loyalty Management Group, then chaired by Sir Keith Mills, the founder of Air Miles. The programme was re-branded in 2007 to reflect a clear association with rewards. Loyalty Management Group was purchased by Groupe Aeroplan in 2009. In 2010 Nectar claimed it had more cardholders than the Tesco Clubcard programme. Groupe Aeroplan launched a separate Nectar programme in Italy in 2010.
Read more about Nectar Loyalty Card: Benefits To Consumers, Redemption, Current Members, Former Members
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