History
NSU had sold its Heilbronn factory (near the river Neckar) in 1929 to Fiat due to the economic crisis. Fiat started to produce Fiat Topolinos and Balillas models under license in this factory under the brand NSU-Fiat. The same models were also produced under license in France by SIMCA-Fiat.
In 1957, NSU decided to restart the production of personal cars and asked this Fiat licensee to change its name; therefore NSU-Fiat became Neckar. Neckar was producing less than 25,000 vehicles a year, Fiat 500 (Neckar Weinsberg), 600 (Neckar Jagst) and 1100 (Neckar Europa) slightly modified, often more luxurious and sporty than the Fiats produced in Turin.
The launch of the Fiat 1500 in 1961 and of the Neckar Panorama (derived from the Autobianchi Bianchina) allowed Neckar to reach a yearly production of 50,000 units in 1962. A coupe derived from the 1500 and called the Neckar Mistral was designed. A coupe and a convertible based on the Fiat 600 was produced as the Neckar Riviera. The Fiat 850 (as the Neckar Adria) was the last model produced by Neckar.
The high cost of the German workforce (compared to the Italian one) doomed Neckar. Fiat refused to sell the license of the new Fiat 124, 125 and 128 to Neckar. Production of Neckar slowed down from 1963. 50,000 cars were produced in 1962, down to 44,000 units in 1963, 22,000 in 1964, 18,000 in 1967 and 12,000 in 1970. Neckar closed in 1971 having produced 370,000 cars in total.
Read more about this topic: Neckar (car)
Famous quotes containing the word history:
“Every library should try to be complete on something, if it were only the history of pinheads.”
—Oliver Wendell Holmes, Sr. (1809–1894)
“All objects, all phases of culture are alive. They have voices. They speak of their history and interrelatedness. And they are all talking at once!”
—Camille Paglia (b. 1947)
“There has never been in history another such culture as the Western civilization M a culture which has practiced the belief that the physical and social environment of man is subject to rational manipulation and that history is subject to the will and action of man; whereas central to the traditional cultures of the rivals of Western civilization, those of Africa and Asia, is a belief that it is environment that dominates man.”
—Ishmael Reed (b. 1938)