Controversies
Generally, NebuAd provided an additional income stream to network operators, which may maintain or lower consumers' Internet access bills. Better targeted advertising also leads to more relevant and personalized online advertising. Critics believe that the raw content of their internet communications are entrusted to the ISP for handling without being inspected or modified, not for sale. Privacy advocates criticize the lack of disclosure that some ISPs provided prior to using NebuAd, a weak opt-out method, the lack of oversight over what any third-party company does with the contents of Internet communications, its conflicts with United States wiretap laws, and the company's refusal to name its partner ISPs.
Read more about this topic: Nebu Ad