Second Life
The MMORPG Second Life, an Internet-based virtual game world, offers its members the option of playing or shopping at a digital replica of the NBA Store. The 3-D virtual replica was launched on May 1, 2007, during the NBA Finals between the San Antonio Spurs and the Cleveland Cavaliers as a way of reaching the global audience and expanding the NBA's business in the virtual world. The virtual NBA Store is part of the NBA's virtual headquarters; other facilities include a T-Mobile arena where player's avatars can take pictures or watch Finals footage on a JumboTron. At the time of its launch, the NBA was the "first professional sports league to unveil a comprehensive headquarters in a virtual world." The virtual store's entrance is modeled after the New York City location, featuring the same double revolving doors and gold NBA lettering.
In 2004, the NBA Live series for home video game consoles introduced an EA NBA Store feature, where players can purchase digital shoes and jerseys with points earned through the completion of in-game tasks.
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Famous quotes containing the word life:
“My life is superficial, takes no root in the deep world; I ask, When shall I die, and be relieved of the responsibility of seeing a Universe which I do not use? I wish to exchange this flash-of-lightning faith for continuous daylight, this fever-glow for a benign climate.”
—Ralph Waldo Emerson (1803–1882)
“To quarrel with the uncertainty that besets us in intellectual affairs would be about as reasonable as to object to live one’s life with due thought for the morrow because no man can be sure he will alive an hour hence.”
—Thomas Henry Huxley (1825–95)