Second Life
The MMORPG Second Life, an Internet-based virtual game world, offers its members the option of playing or shopping at a digital replica of the NBA Store. The 3-D virtual replica was launched on May 1, 2007, during the NBA Finals between the San Antonio Spurs and the Cleveland Cavaliers as a way of reaching the global audience and expanding the NBA's business in the virtual world. The virtual NBA Store is part of the NBA's virtual headquarters; other facilities include a T-Mobile arena where player's avatars can take pictures or watch Finals footage on a JumboTron. At the time of its launch, the NBA was the "first professional sports league to unveil a comprehensive headquarters in a virtual world." The virtual store's entrance is modeled after the New York City location, featuring the same double revolving doors and gold NBA lettering.
In 2004, the NBA Live series for home video game consoles introduced an EA NBA Store feature, where players can purchase digital shoes and jerseys with points earned through the completion of in-game tasks.
Read more about this topic: NBA Store
Famous quotes containing the word life:
“We all come from our own little planets. That’s why we’re all different. That’s what makes life interesting.”
—Robert E. Sherwood (1896–1955)
“You realize the futility of worry. You learn to hate the small and the little. Life is a pie which you cut in large slices, not grudgingly, not sparingly. You know your limitations and proceed to eliminate them; your abilities, and proceed to develop them. You are free.”
—Alice Foote MacDougall (1867–1945)