Upgrade in Technology
Naturally colored cotton had smaller fiber which were not suitable for mechanical looms used today, therefore kept naturally colored cotton to enter in the commercial market. In 1982, Sally Fox a graduate in Integrated Pest Management from University of California with a Masters Degree started researching on colored cotton and integrated her knowledge and experience in technology and introduced first long fiber of naturally colored cotton. Sally Fox later started her company, Natural Cotton Colors, Inc. and got patents in different shades including: green, Coyote brown, Buffalo brown, and Palo Verde green under FoxFiber.
Later on the technology was further improved by a cotton breeder Raymond Bird in 1984. Bird began experimenting in Reedley, California, with red, green, and brown cotton to improve fiber quality. Later on Raymond Bird along with his brother and C. Harvey Campbell Jr., a California agronomist and cotton breeder, and formed BC Cotton Inc. to work with naturally colored cottons. Naturally colored cotton usually come in four standard colors - green, brown, red (a reddish brown) and mocha (similar to tan).
Read more about this topic: Naturally Colored Cotton
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“The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.”
—Marshall McLuhan (1911–1980)