Native Tongue (album) - Production and Marketing

Production and Marketing

Admitted as a full-fledged member of the band rather than a "hired gun", Kotzen was given considerable creative freedom. Resultingly, Kotzen's writing and performing contributions dominated the album.

Kotzen would later be expelled from the band following the world tour, after it was discovered that he had been romantically involved with the fiance of drummer Rikki Rockett. Recollections of the album, while no doubt soured by these events, nonetheless appear to faithfully reflect the basic clash between Kotzen's style and that of the band's founding members. Kotzen would later claim that "being in Poison helped me forget I was a musician" while Rockett would lament the loss of the band's original "attitude"

The album was recorded and mixed at A&M Studios in Hollywood, California, and Rumbo Recorders in Canoga Park, California with producer Richie Zito. It was dedicated to Van Halen tour manager Scotty Ross and former Poison guitarist DeVille. The album peaked at #16 on the Billboard chart.

The first two singles "Stand" and "Until You Suffer Some (Fire And Ice)" featured music videos and charted in the US and the UK. "Stand" reached number 15 on the Mainstream rock chart, #35 on the Top 40 Mainstream chart and #50 on the Billboard Hot 100. The song also charted at number 25 on the UK Singles chart and "Until You Suffer Some (Fire And Ice)" peaked at number 32 on the UK Singles chart.

Following the album the band released a video/DVD titled Seven Days Live which featured a concert from the Native Tongue world tour.

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