Dig Your Roots
In 2001, after Corus Entertainment, a major broadcasting company in Canada, bought out a number of radio stations across Canada, the CRTC required that they put a total of 6% of the assets from this transfer of ownership towards artist development. (This is a requirement for all transfers of ownership for radio broadcasting companies in Canada.) After a year of lobbying and negotiations, the money was given by Corus Entertainment to the NCRA/ANREC to start up and maintain the Dig Your Roots/Découvre tes racines project. Dig Your Roots concluded in 2007.
Dig Your Roots/Découvre tes racines aimed to develop and promote new Canadian music from the four corners of this culturally diverse and musically rich country. It was an exploration of independent talent from the Canadian underground. Its scope was wide ranging and focuses on original forms of music that are currently under-represented in the Canadian music scene. The project featured a series of genre-specific compilation albums that coincided with live concert simulcast broadcasts. For each compilation, there was: a nation-wide call for submissions; an online promotion involving artist MP3s; an esteemed panel to choose the compilation artists; and a nation-wide "tour" of the compilation. Rather than artists going out on the road, this tour involved live coast-to-coast broadcasts of regional concerts on radio stations across the country. Compilations were: Hip-Hop (2003); Spoken Word (2004); Electronic Dance/Danse électronique (2004); Roots (2005); Aboriginal/Autochtones (2006); and Experimental Jazz project (2007).
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