Service Reforms
In the late 1970s and early 1980s services were reviewed under a process known within instigator Midland Red as the Viable Network Project and subsequently more generally as the "Market Analysis Project" or MAP. Each company carefully considered its existing and potential new demands, surveyed both on and off bus, and recast local networks to reflect the results, indicating to local authorities those services requiring subsidy. As part of the MAP local area identities were invariably introduced, with new fleetnames applied to buses, bus stops, timetables and publicity. The process culminated in the splitting of several larger NBC subsidiaries.
Read more about this topic: National Bus Company (UK)
Famous quotes containing the words service and/or reforms:
“In the service of Caesar, everything is legitimate.”
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—J.B.S. (John Burdon Sanderson)