Community Support and Sponsorship
From the 1950s through the demise of the National Brewing Company in 1978, the brewery was involved in many athletic sponsorships. Early involvements included bowling and golf tournaments held in the Baltimore metro area. During the 1950s and 1960s, National Beer sponsored the PGA Eastern Open Invitational held at the Mt Pleasant Golf Course in Baltimore. Beginning in the late 1960s, National Beer began sponsoring the National Beer Brewers softball team, composed primarily of Baltimore Clippers hockey players. Though the brand lost a great deal of local market share in the 1970s, 1980s, and 1990s (due mainly to the overwhelming media blitz of Anheuser-Busch) there has been a resurgence of interest in "Natty Boh" in recent years, particularly among younger beer drinkers.
National Bohemian has recently become the marquee sponsor of the minor league soccer team Baltimore Bohemians.
Read more about this topic: National Bohemian
Famous quotes containing the words community and/or support:
“Commitment, by its nature, frees us from ourselves and, while it stands us in opposition to some, it joins us with others similarly committed. Commitment moves us from the mirror trap of the self absorbed with the self to the freedom of a community of shared values.”
—Michael Lewis (late 20th century)
“At the Carter Center we work with victims of oppression, and we give support to human rights heroes.”
—Jimmy Carter (James Earl Carter, Jr.)