Promotion and Reception
Its heavily-promoted first broadcast, a two-hour premiere, earned a 2.2 rating, its first hour finishing fourth and its second hour finishing second among the four major networks. Despite the relatively low ratings for a network show, the premiere attracted the most viewers for a single episode in the show's history, outdrawing all episodes broadcast on USA Network. The second episode fared less well, losing 18 percent of its debut audience, resulting in lower ratings than the Spanish-language Univision network.
The sixth season also brought Nashville Star to the American CMT network for the first time. The cable network rebroadcast each episode the following Friday. Beginning with the show's second episode, CMT's Katie Cook joined the show as a correspondent.
For the first time in the show's history, a companion radio show was developed to complement the television program. Called Nashville Star Radio, it debuted each Thursday evening on XM's "Highway 16". NSR featured the week's performances from the television show, as well as exclusive in-studio performances and interviews with the finalists and judges.
AT&T became a major sponsor of the show, placing their logo on screen with each finalist's call-in vote line. AT&T sponsored the same service on American Idol. Also, Toyota replaced Chevrolet as a sponsor, and offered its signature Tundra pickup as a prize to the winner.
Read more about this topic: Nashville Star (season 6)
Famous quotes containing the words promotion and/or reception:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)