Promotion and Reception
Its heavily-promoted first broadcast, a two-hour premiere, earned a 2.2 rating, its first hour finishing fourth and its second hour finishing second among the four major networks. Despite the relatively low ratings for a network show, the premiere attracted the most viewers for a single episode in the show's history, outdrawing all episodes broadcast on USA Network. The second episode fared less well, losing 18 percent of its debut audience, resulting in lower ratings than the Spanish-language Univision network.
The sixth season also brought Nashville Star to the American CMT network for the first time. The cable network rebroadcast each episode the following Friday. Beginning with the show's second episode, CMT's Katie Cook joined the show as a correspondent.
For the first time in the show's history, a companion radio show was developed to complement the television program. Called Nashville Star Radio, it debuted each Thursday evening on XM's "Highway 16". NSR featured the week's performances from the television show, as well as exclusive in-studio performances and interviews with the finalists and judges.
AT&T became a major sponsor of the show, placing their logo on screen with each finalist's call-in vote line. AT&T sponsored the same service on American Idol. Also, Toyota replaced Chevrolet as a sponsor, and offered its signature Tundra pickup as a prize to the winner.
Read more about this topic: Nashville Star (season 6)
Famous quotes containing the words promotion and/or reception:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“To aim to convert a man by miracles is a profanation of the soul. A true conversion, a true Christ, is now, as always, to be made by the reception of beautiful sentiments.”
—Ralph Waldo Emerson (1803–1882)