Circulation History
A bit of gallows humor occasionally heard in the Banner newsroom, as a new obit came in, was: "There goes another reader." Figures from the newspaper's quarterly circulation audits illustrate how true the jibe became through the course of the 1990s, with readership dropping even as Nashville grew dramatically in population.
| Calendar Quarter Ended | Avg. paid circ. | % change | cumul. change |
|---|---|---|---|
| December 29, 1991 | 61,746 | n/a | |
| March 29, 1992 | 60,768 | -1.58% | |
| June 28, 1992 | 59,282 | -2.45% | |
| August 7, 1992 | 58,089 | -2.01% | |
| September 27, 1992 | 59,120 | *Sat. edition dropped | |
| December 27, 1992 | 59,949 | 1.40% | -2.91% |
| March 28, 1993 | 58,416 | -2.56% | |
| June 27, 1993 | 56,579 | -3.14% | |
| September 26, 1993 | 56,447 | -0.23% | |
| June 27, 1993 | 56,579 | 0.23% | |
| September 26, 1993 | 56,447 | -0.23% | |
| December 26, 1993 | 56,021 | -0.75% | -9.27% |
| March 27, 1994 | 56,280 | 0.46% | |
| June 26, 1994 | 55,052 | -2.18% | |
| September 25, 1994 | 55,138 | 0.16% | |
| December 26, 1994 | 54,084 | -1.91% | -12.41% |
| March 27, 1995 | 52,769 | -2.43% | |
| June 26, 1995 | 52,793 | 0.05% | |
| September 25, 1995 | 51,180 | -3.06% | |
| December 31, 1995 | 50,814 | -0.72% | -17.70% |
| March 31, 1996 | 49,075 | -3.42% | |
| June 30, 1996 | 47,722 | -2.76% | |
| September 30, 1996 | 46,164 | -3.26% | |
| December 29, 1996 | 44,711 | -3.15% | -27.59% |
| March 30, 1997 | 44,031 | -1.52% | |
| June 29, 1997 | 42,660 | -3.11% | |
| September 28, 1997 | 41,541 | -2.62% | |
| December 27, 1997 | 40,466 | -2.59% | |
| December 28, 1997 to February 20, 1998 |
40,633 | 0.41% | -34.19% |
Source: Audit Bureau of Circulations reports on Nashville Banner, March 1997 and June 1998.
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Famous quotes containing the words circulation and/or history:
“Thought reading is like the circulation of the blood. We are all thought readers only we don’t pay attention to it.”
—Samuel Butler (1835–1902)
“Universal history is the history of a few metaphors.”
—Jorge Luis Borges (1899–1986)