NASCAR Mexico is a joint-venture between NASCAR and OCESA, a Mexican entertainment company, aiming to develop, manage and operate local motorsports events and oversee television distribution, sponsorship and licensing.
The venture attempts to create marketing programs to increase interest in local NASCAR events as well as NASCAR events in the United States that are televised in Mexico.
NASCAR Mexico has been responsible for the organization of the Corona México 200, a NASCAR Nationwide Series race at the Autodromo Hermanos Rodriguez in Mexico City.
It also organizes and sanctions two racing series, the NASCAR Mexico Corona Series and the NASCAR Mexico T4 Series.
The series experienced its first fatality on June 14, 2009 when Carlos Pardo was killed in an accident on the final lap. Pardo was declared the winner of the same race he was killed in after he led the final completed lap.
Read more about NASCAR Mexico: Champions
Famous quotes containing the word mexico:
“I think New Mexico was the greatest experience from the outside world that I have ever had.”
—D.H. (David Herbert)