Development
The game was first unveiled in September 2007, under the code name Naruto PS3 Project. Namco Bandai said the title would start with "Naruto: Ultimate Ninja" and asked fans for suggestions on a suffix consisting of one or two words. In April 2008 the game was officially named Naruto: Ultimate Ninja Storm, in addition, the developers allowed fans to choose the final front cover for the game out of a possible six.
The game features cel-shaded graphics that "will break the barrier between anime and video game". Hiroshi Matsuyama, one of the creators of the game, commented that the staff wanted to try to remove the borderline between the anime and actual gameplay. They wanted to reach an effect where people actually look at the scenes as anime rather than a game. The core concept of the game is that of a one on one battle. Though the storyline from the game is based on the first 135 episodes of the anime series, the producers picked out key areas within the story, effectively forming a line from the first to the 135th episode.
A playable demo of the game was released on Sony's PlayStation Network on July 17, 2008. Only Naruto Uzumaki and Kakashi Hatake were playable and only one stage was included. The official North American release date of the game was confirmed in a trailer shown during the 2008 Tokyo Game Show.
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