History
Nanaco was launched in April 2007 to approximately 1,500 Seven Eleven Japan (SEJ) stores in the Tokyo metropolitan area. In May 2007, the service was fully extended to all SEJ stores. By February 2008, Nanaco was accepted at all Denny's restaurants in Japan and by May 2008, nanaco cards were all welcomed by all Ito-Yokado stores in Japan.
Nanaco can be used at more than 7,000 stores outside the company's group, especially those that are JCM affiliated shops.
The “nanaco card” issued by Seven-Eleven Japan had become the most frequently used e-wallet within three months after it was introduced in April 2007.
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