Trademark
Burck owns the trademark to his Naked Cowboy character and operates it as a franchise. Franchisees must undergo a screening process, and are required to pay Naked Cowboy Enterprises $500 per month or $5,000 per year, which authorizes a person to operate as a "Naked Cowboy" or "Naked Cowgirl". There are a number of franchisees, with the third and fourth recruits Burck's fellow Secaucus, New Jersey resident Robert Coffman and Burck's girlfriend, Cindy Fox.
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