Transactional Analysis
In Eric Berne's terminology, the naif is very close to 'the Schlemazl...a man who gives too much away'; as well as to the game of "Peasant". Here the protagonist 'is a celebrated poet, painter, philanthropist or scientist, and naĩve young women frequently travel a long way...so that they can sit adoringly at his feet and romanticize his imperfections'.
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“A commodity appears at first sight an extremely obvious, trivial thing. But its analysis brings out that it is a very strange thing, abounding in metaphysical subtleties and theological niceties.”
—Karl Marx (1818–1883)