Myth Today
In the second half of the book Barthes addresses the question of "What is a myth, today?" with the analysis of ideas such as: myth as a type of speech, and myth on the wings of politics.
Following on from the first section, Barthes justifies and explains his choices and analysis. He calls upon the concepts of semiology developed by Ferdinand de Saussure at the turn of the century. Saussure described the connections between an object (the signified) and its linguistic representation (such as a word, the signifier) and how the two are connected. For example, the object and properties of 'a walnut tree' are joined by the sounds or letters that signify 'walnut tree' to give us the sign for 'walnut tree', a set of sounds and written letters that, although they are only arbitrarily connected to a walnut tree, come to mean the 'walnut tree' to us.
Working with this structure Barthes continues to show his idea of a myth as a further sign, with its roots in language, but to which something has been added. So with a word (or other linguistic unit) the meaning (apprehended content) and the sound come together to make a sign. To make a myth, the sign itself is used as a signifier, and a new meaning is added, which is the signified. But according to Barthes- this is not added arbitrarily. Although we are not necessarily aware of it, modern myths are created with a reason. As in the example of the red wine, mythologies are formed to perpetuate an idea of society that adheres to the current ideologies of the ruling class and its media.
Barthes demonstrates this theory with the example of a front cover from Paris Match, showing a young black soldier in French uniform saluting. The signifier: a saluting soldier, cannot offer us further factual information of the young man's life. But it has been chosen by the magazine to symbolise more than the young man; the picture, in combination with the signifieds of Frenchness, militariness, and relative ethnic difference, gives us a message about France and its citizens. The picture does not explicitly demonstrate 'that France is a great empire, that all her sons, without any colour discrimination, faithfully serve under her flag,' etc., but the combination of the signifier and signified perpetuates the myth of imperial devotion, success and thus; a property of 'significance' for the picture.
“I am at the barber’s, and copy of Paris-Match is offered to me. On the cover, a young Negro in a French uniform is saluting, with his eyes uplifted, probably fixed on a fold of the tricolour. All this is the meaning of the picture. But whether naively or not, I see very well what it signifies to me : that France is a great Empire, that all her sons, without any colour discrimination, faithfully serve under the flag, and that there is no better answer to the detractors of an alleged colonialism than the zeal shown by this Negro in serving his so-called oppressors ...”
Read more about this topic: Mythologies (book)
Famous quotes containing the words myth and/or today:
“Taste is more to do with manners than appearances. Taste is both myth and reality; it is not a style.”
—Stephen Bayley (b. 1951)
“That we can come here today and in the presence of thousands and tens of thousands of the survivors of the gallant army of Northern Virginia and their descendants, establish such an enduring monument by their hospitable welcome and acclaim, is conclusive proof of the uniting of the sections, and a universal confession that all that was done was well done, that the battle had to be fought, that the sections had to be tried, but that in the end, the result has inured to the common benefit of all.”
—William Howard Taft (1857–1930)