Myer - Stores and Services - Departments

Departments

  • Womenswear is usually prominently featured within each store and will often be the largest department. Myer carries various mass market labels in womenswear, with a selection of designer clothing available only in city stores. Petite (short) and plus sized clothing is kept in separate areas to regular sized clothing. There are a large number of concession stores that sell women's clothing.
  • Cosmetics, Fragrances & Personal Care has a higher expenditure on labour, as most counters require their own staff and is usually positioned near the main store entrance.
  • Menswear is usually located on a separate floor to womenswear, the labels carried lie much more in the mid range. Unlike womenswear, the department has areas devoted to accessories, business shirts, suits, shoes and underwear. Designer and concession brands are available in selected stores, as is formal hire.
  • Fashion Accessories houses women's handbags, scarves, hats, belts, purses/wallets, jewellery, hosiery, socks; women's & men's watches and sunglasses.
  • Intimate Apparel section sells women's underwear, lingerie, sleepwear and gowns. Some staff are trained in fitting bras, and occasionally some underwear brands will have a fitter in store to give advice.
  • Electrical consists of two sections: Small Appliances and Home Entertainment. The Small Appliances departments carries kitchen appliances, laundry appliances, electrical personal care and many other household electrical goods. The Home Entertainment department carries personal computers, TVs, digital cameras and other audio visual equipment.
  • Homewares includes cookware, kitchenware, tabletop (dinnerware, glassware & cutlery), manchester and napery. Usually extremely busy during sales, this department also contains the Gift Registry.
  • Miss Shop and Men's Youth departments are targeted for shoppers ages from mid-teens to early thirties. Different music to the rest of the store is played within these areas. There are also music videos showing either in fitting rooms or on the shop floor. Merchandising principles are relaxed from what is required in womenswear and menswear; and abstract fixtures and visual displays are often used. For example, items can be hung sideways on hangers, mannequins are sometimes dressed "messily" or clothes may be stacked on chairs and milk crates.

At the Melbourne City store, both these departments are located in "The Basement" and is much larger than in other stores, at almost 6,000m2. The staff are dressed casually to reflect the youth target market. There are also a small number of concession stores within this area. The concept has been expanded to selected stores - such as Warringah Mall, Chatswood, Parramatta, Sydney City, Perth City and in the new Murray Street store in Hobart, but generally on a smaller scale.

In July 2004, Brazin Limited, which operates Virgin Megastores Australia, entered into an agreement with Myer to create Virgin entertainment locations in Myer stores. Under the agreement, Myer stock was acquired and Myer pre-recorded audio and video departments were re-branded to Virgin. Virgin has not renewed its concession agreement with Myer and from mid August 2010, Virgin entertainment ceased operations within Myer stores. The departure of Virgin Entertainment coincided with the release of a new 'My Entertainment' in some old Myer locations with reduced stock levels compared to Virgin. Myer intends to close its DVD / CD depts, by the end of 2011.

Myer operated its own direct mail order company, Myer Direct, from 1989 until its sale to Ezibuy in January 2002.

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