Bratz Lawsuits
On April 13, 2005, Mattel's competing toy company, MGA Entertainment filed a lawsuit against My Scene, alleging duplication of its Bratz dolls, their multi-ethnic looks, fashions and packaging. The suit further accuses Mattel of "engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company's goodwill." Mattel had previously sued MGA Entertainment, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz.El Segundo-based Mattel professed that the doll designer (Carter Bryant) develop the Bratz dolls while working for the Mattel company in 1999 and took the idea to MGA secretly. MGA developed the first-generation dolls of fashion while obscuring with Bryant’s involvement. The MGA toy makers sought 1 billion dollars in damages testifying that Mattel violated antitrust led on dispute over the Bratz dolls.
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