Usage
In popular culture the phrase is most strongly associated with the network's entire Thursday night lineup, including both sitcoms and dramas, which dominated the ratings from the 1980s through late 1990s.
However, contrary to popular belief, "Must See TV" originally applied to sitcoms only (dramas would normally be promoted separately), and for much of the 1990s the phrase was used several nights a week as an attempt at brand extension. At one point in the fall of 1997, the brand was used five nights a week, with four sitcoms a night from Monday to Thursday, and two on Sunday. NBC itself would later adopt the more common interpretation; the 2002 retrospective, 20 Years of Must See TV, focused on NBC's overall Thursday-night dominance from 1982 onwards, and overlooked extensions such as "Must See TV Tuesday."
Read more about this topic: Must See TV
Famous quotes containing the word usage:
“...Often the accurate answer to a usage question begins, “It depends.” And what it depends on most often is where you are, who you are, who your listeners or readers are, and what your purpose in speaking or writing is.”
—Kenneth G. Wilson (b. 1923)
“Girls who put out are tramps. Girls who don’t are ladies. This is, however, a rather archaic usage of the word. Should one of you boys happen upon a girl who doesn’t put out, do not jump to the conclusion that you have found a lady. What you have probably found is a lesbian.”
—Fran Lebowitz (b. 1951)
“I am using it [the word ‘perceive’] here in such a way that to say of an object that it is perceived does not entail saying that it exists in any sense at all. And this is a perfectly correct and familiar usage of the word.”
—A.J. (Alfred Jules)