Overview
The heart of MusicMaster is a music database, which is custom built to the user's specifications. This database can include information such as song title, artist, trivia, and any other information the user needs to identify each song. The users can also add attributes to each song to identify the type, era, tempo, mood and other factors that will be used by MusicMaster to control the flow, balance and mix of the scheduled playlists using scheduling rules. The user creates rules based on these attributes using MusicMaster's Rule Tree system.
The user assigns the songs to any number of different categories. These Categories are then requested in specific times and patterns throughout the day using any number of Format Clocks. The Categories allow some songs to rotate, or repeat, more often than others in the library. Usually, the newer and more popular songs are heard more often, while the older established hits are heard less frequently.
In addition to scheduling rules, MusicMaster also offers an Optimum Goal Scheduling system that selects the best possible song based on a combination of weighted scores. These scores are a measure of the variance from the calculated ideal music rotation as indicated by the rotational mathematics of the music library and Format Clock assignments. The song closest to "perfect" is the one selected for airplay in each position on the playlist. Users can export the MusicMaster playlists to files that are compatible with most radio and television automation systems, such as WideOrbit's WO Automation for Radio, as well as many popular media players.
The balance and rotation of non-music elements, such as jingles and sweepers, are also controlled by MusicMaster. Users can automatically match sweepers and jingles to specific song attributes such as artist, tempo, or genre.
MusicMaster also offers a Nexus Server that allows third-party developers to directly access and update the MusicMaster scheduling intelligence, database, and playlists through their own software systems for real-time synchronization of data. Broadcast software products such as traffic and billing, research analysis and web services may use the Nexus Server to interact directly with a MusicMaster database.
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