Background
Music Choice (formerly known as Digital Cable Radio) was the first digital audio broadcast service in the world and, under its founder and CEO David Del Beccaro, launched in test markets circa 1987. From its inception as an 8 channel audio service from Motorola's cable group, Music Choice has evolved into a multi-platform interactive music network based in New York City that reaches millions of consumers across the country. Music Choice is a partnership owned by a consortium, including Comcast Cable Communications, Time Warner, Cox Communications, EMI Music, Microsoft Corporation, Motorola, Inc., and Sony Corporation of America.
In many cases, recording a music channel with a digital video recorder is specifically prohibited by Music Choice in order to address music piracy concerns, which is a rare audio-only use of the DRM broadcast flag.
Music Choice is distributed within the 6-MHz bandwidth space of one analog television channel, with all of the Music Choice channels distributed as digital subchannels. Thus some cable providers may make it available via ClearQAM, allowing even viewers without a digital cable receiver to receive all of the music channels without additional cost using a digital television.
Music Choice launched its first 24/7 interactive music video cable channel, SWRV, in February 2010.
Music Choice has advertised that several of its stations go beyond the staples, particularly the classic rock and oldies stations.
All Music Choice stations are interruption-free and use banner ads in lieu of commercials, which are programmed by individual providers at their headend level.
Read more about this topic: Music Choice
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