Promotion
In order to promote the album, Carey embarked on her first-headlining tour. Originally, Carey had not planned to tour due to stage fright, a feat she followed during her previous album releases. However, after the continued success of Music Box and persuasion from Tommy Mottola, Carey agreed to tour, supporting her current and previous albums. As Carey was not physically or emotionally ready for an extensive tour, six shows were dated, each with many days in between, in order to give Carey's voice time to rest. An extra performance, taking place at Proctor's Theatre was planned, where Carey would film the one-hour special, Here Is Mariah Carey, to be released during the Christmas season.
When the tickets went on sales, the shows did not sell-out instantly; but were selling at a healthy pace. On the opening night of Carey's tour, she sang at the Miami Arena. The show was only about two-thirds full, something that worried Carey's management, as it was the tour's opening night. However, Carey did not seem to mind, and began the show with high spirits. The first show in Miami received scathing reviews, with critics "ripping her opening-night performance to shreds." The following shows were more favorable to Carey, not only were her succeeding shows sold-out, they also won rave-reviews. Regarding Carey's show in New York, The New York Times wrote the following remarks regarding Carey's voice and performance on the tour:
"Beyond any doubt, Ms. Carey's voice is no studio concoction. Her range extends from a rich, husky alto to dog-whistle high notes; she can linger over sensual turns, growl with playful confidence, syncopate like a scat singer. Although rock concerts aren't known for precise intonation, she sang with startlingly exact pitch."
Aside from touring for the first time in her career, Carey visited various American and European television programs, where she performed different singles from the album. In late 1993, Carey appeared on The Arsenio Hall Show, where she performed both "Dreamlover" and "Hero." Other performances Carey staged during 1993 included, "Hero" on The Jay Leno Show and "Dreamlover" on her first visit to Top of the Pops. Throughout 1994, Carey continued the album's promotion, performing "Without You" on a second visit to "Top of the Pops," as well as visiting France, Germany, Japan, Spain and Sweden. In the midst of her "Music Box Tour," Carey had already began working with Walter Afanasieff on her holiday album Merry Christmas, which was to be released during the Christmas season of the following year. Additionally, Carey and Affanasieff reportedly already began experimenting with different ideas and musical components for her 1995 studio album, Daydream.
Read more about this topic: Music Box (Mariah Carey Album)
Famous quotes containing the word promotion:
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