Branding Campaigns
In August 2009, Murray State unveiled a new logo and tagline. The new logo, featuring an updated version of the Murray State shield, and "Your World to Explore" tagline replaced the previous ivy logo and "Kentucky's Public Ivy" tagline. The "public ivy" branding, instituted by former university president F. King Alexander, had been largely discontinued by December 2008. The university describes the meaning of the "Your World to Explore" tagline with the following statement: "Murray State invites students to discover a remarkable range of opportunities for learning and growth that begin on campus and extend around the globe, encouraging them to think broadly and boldly about their destinations in life." The traditional shield and university seal remain in use for ceremonial use, formal events, and documents of institutional and legal importance, such as diplomas, certificates, transcripts, formal event programs, flags, banners, etc.
The statement "We Are Racers" was officially adopted February 2011 to complement the new branding strategy.
Read more about this topic: Murray State University
Famous quotes containing the word campaigns:
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)