Sales
Export volumes peaked in the mid-1990s and domestic volume peaked around 2000. The brand is suffering in its native Ireland due to a declining market for stout. It holds a 5 per cent market share of the Irish on trade stout market, although this is largely a result of its 28 per cent share of its native Cork market. In Ireland, Murphy's has a limited or no presence outside of Cork. In 2011, 60,000 hectolitres of Murphy's were sold in Ireland.
Read more about this topic: Murphy's Irish Stout
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