History
The firm was launched as Avco Embassy Television in 1968 as a television production/distribution company owned by the Cincinnati-based Avco Corporation. The company was originally responsible for television distribution of the Embassy Pictures film library. In addition, Avco Embassy Television concentrated on its own in-house productions. One of its first programs was The Phil Donahue Show in 1970.
In 1976 Multimedia Inc., a Greenville, South Carolina-based newspaper publisher and broadcaster, purchased the production and syndication rights to The Phil Donahue Show from Avco, which was breaking up its media interests. Multimedia also acquired WLWT in Cincinnati, Avco's flagship station, and initially based its syndication division there.
For the next two decades Multimedia Entertainment specialized in audience-participation daytime talk shows with Donahue as its flagship program. The company later used Multimedia's St. Louis station KSDK as launching pad for The Sally Jessy Raphael Show in 1983, and WLWT as the original base for The Jerry Springer Show in 1991. Multimedia Entertainment also created short-lived TV vehicles for conservative talk radio hosts Rush Limbaugh and Dennis Prager. During this period, Bob Turner, New York Congressman, served as the company's CEO.
Multimedia Entertainment was included in the sale of Multimedia to the Gannett Company in 1995. Gannett then sold its production/syndication arm to Universal Television in 1996 and a year later it was folded into Universal Television Enterprises in February. In 1998, Universal Television including the USA Networks were sold to Barry Diller and became part of Studios USA.
Gannett maintains the rights to the Multimedia Entertainment name and uses it for the copyrights to some of its local television newscasts.
Read more about this topic: Multimedia Entertainment
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