Multimedia - Terminology - History of The Term

History of The Term

The term multimedia was coined by singer and artist Bob Goldstein (later 'Bobb Goldsteinn') to promote the July 1966 opening of his "LightWorks at L'Oursin" show at Southampton, Long Island. Goldstein was perhaps aware of a British artist named Dick Higgins, who had two years previously discussed a new approach to art-making he called "intermedia."

On August 10, 1966, Richard Albarino of Variety borrowed the terminology, reporting: “Brainchild of songscribe-comic Bob (‘Washington Square’) Goldstein, the ‘Lightworks’ is the latest multi-media music-cum-visuals to debut as discothèque fare.” Two years later, in 1968, the term "multimedia" was re-appropriated to describe the work of a political consultant, David Sawyer, the husband of Iris Sawyer—one of Goldstein’s producers at L’Oursin.

In the intervening forty years, the word has taken on different meanings. In the late 1970s, the term referred to presentations consisting of multi-projector slide shows timed to an audio track. However, by the 1990s 'multimedia' took on its current meaning.

In the 1993 first edition of McGraw-Hill’s Multimedia: Making It Work, Tay Vaughan declared “Multimedia is any combination of text, graphic art, sound, animation, and video that is delivered by computer. When you allow the user – the viewer of the project – to control what and when these elements are delivered, it is interactive multimedia. When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia.”

The German language society, Gesellschaft für deutsche Sprache, decided to recognize the word's significance and ubiquitousness in the 1990s by awarding it the title of 'Word of the Year' in 1995. The institute summed up its rationale by stating " has become a central word in the wonderful new media world"

In common usage, multimedia refers to an electronically delivered combination of media including video, still images, audio, text in such a way that can be accessed interactively. Much of the content on the web today falls within this definition as understood by millions. Some computers which were marketed in the 1990s were called "multimedia" computers because they incorporated a CD-ROM drive, which allowed for the delivery of several hundred megabytes of video, picture, and audio data. That era saw also a boost in the production of educational multimedia application CD-ROMs.

Read more about this topic:  Multimedia, Terminology

Other articles related to "history of the term, the term":

Cuckold - History of The Term
... The term was clearly regarded as embarrassingly direct, as evident in John Lydgate's "Fall of Princes" (ca ... In the late 14th century, the term also appeared in Geoffrey Chaucer's Miller's Tale ...
Multimedium - Terminology - History of The Term
... The term multimedia was coined by singer and artist Bob Goldstein (later 'Bobb Goldsteinn') to promote the July 1966 opening of his "LightWorks at L'Oursin" show at Southampton ... to debut as discothèque fare.” Two years later, in 1968, the term "multimedia" was re-appropriated to describe the work of a political consultant ... In the late 1970s, the term referred to presentations consisting of multi-projector slide shows timed to an audio track ...

Famous quotes containing the words history of, term and/or history:

    I assure you that in our next class we will concern ourselves solely with the history of Egypt, and not with the more lurid and non-curricular subject of living mummies.
    Griffin Jay, and Reginald LeBorg. Prof. Norman (Frank Reicher)

    Be near me when I fade away,
    To point the term of human strife,
    And on the low dark verge of life
    The twilight of eternal day.
    Alfred Tennyson (1809–1892)

    Literary works cannot be taken over like factories, or literary forms of expression like industrial methods. Realist writing, of which history offers many widely varying examples, is likewise conditioned by the question of how, when and for what class it is made use of.
    Bertolt Brecht (1898–1956)