MTV Lithuania & Latvia - History

History

  • In 2006, MTV Networks Europe established MTV Networks Baltic a new broadcasting service which provided localized channels for Latvia, Lithuania and Estonia. MTV Networks Baltic launched three separate channels within the region in September, 2006. Initially, MTV Networks Baltic comprised MTV Latvia, MTV Lithuania and MTV Estonia. Due to financial difficulties with the region heightened by the global economic downturn. MTV Networks International merged MTV Latvia and MTV Lithuania to form MTV Lithuania and Latvia in January 2009.

MTV Estonia remained as stand alone channel.

  • The first video to air on MTV in the Baltic region was Justice vs. Simian – "We Are Your Friends".
  • In 2008, MTV Networks International signed a new licensing agreement with Israeli Communications company Ananey Communications to continue to operate and manage the MTV brand within the Baltic Region.
  • The channel ceased broadcasting on November 18, 2009.
  • As of November 18, 2009 MTV Europe has replaced MTV Baltic channels.
  • Estonia, Latvia and Lithuania receives MTV Europe and other Viacom international channels, distributed by "Starworks LT".

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