MTV Jams - Rebranding of MTVX and Launch

Rebranding of MTVX and Launch

MTVX's replacement in 2002 by MTV Jams was explained by the network as being based on demographic trends and industry data that there was a lower demand for a channel devoted to hard rock and heavy metal than there was for hip-hop, rap and R&B, so they made the decision to replace MTVX's channel space with a new format branded with MTV Jams, at the time, the network's branding for music of that type and an actual show on the channel's mother network.

After its launch, MTV Jams' playlist became predictable and less random than it originally seemed. The new videos that were in heavy rotation were usually played once per hour or once per every two hours.