History
According to the Mrs. Fisher's website, it was Eugene Fisher, Ethel (Feldt) Fisher's husband, who had the idea of producing potato chips. Eugene and Ethel cooked chips to earn extra money during the The Depression. The logo for Mrs. Fisher's potato chips, invented by Eugene in the first year of business, has changed little over the years. The logo features a 'potato-man' wearing a top hat dancing in a circle with two children. Packaging for Mrs. Fisher's also features bright red and yellow striping along the edges. Originally, the brand carried the name "Mr. and Mrs. Fisher's"; but when Eugene Fisher later deserted his wife and daughter and the business, Ethel Fisher removed his name from the branding.
The company, which still operates out of Rockford, was eventually sold by Ethel Fisher to truck driver Sylvester Hahn in 1949. Later, and for 29 years, the company was owned by Chuck, Pete and Paul DiVenti. The company is currently owned by Roma and Mark Hailman, former employees who bought the company in 2007. Since its inception Mrs. Fisher's has remained a locally run company. Mrs. Fisher's chips are sold in northern Illinois and southern Wisconsin.
Read more about this topic: Mrs. Fisher's
Famous quotes containing the word history:
“I saw the Arab map.
It resembled a mare shuffling on,
dragging its history like saddlebags,
nearing its tomb and the pitch of hell.”
—Adonis [Ali Ahmed Said] (b. 1930)
“Anyone who is practically acquainted with scientific work is aware that those who refuse to go beyond fact rarely get as far as fact; and anyone who has studied the history of science knows that almost every great step therein has been made by the “anticipation of Nature.””
—Thomas Henry Huxley (1825–95)
“All history attests that man has subjected woman to his will, used her as a means to promote his selfish gratification, to minister to his sensual pleasures, to be instrumental in promoting his comfort; but never has he desired to elevate her to that rank she was created to fill. He has done all he could to debase and enslave her mind; and now he looks triumphantly on the ruin he has wrought, and say, the being he has thus deeply injured is his inferior.”
—Sarah M. Grimke (1792–1873)