History
Planters Peanuts was founded in 1906, in Wilkes-Barre, Pennsylvania by Amedeo Obici. In 1916 the company held a contest to create a company logo. A fourteen year-old schoolboy named Antonio Gentile won the contest with his drawing of a Peanut Man and an artist later added spats, a top hat, a monocle, and a cane to the drawing, and Mr. Peanut, or as Antonio called him, Bartholomew Richard Fitzgerald-Smythe, was born.
By the mid-1930s, the raffish figure had come to symbolize the entire peanut industry. Mr. Peanut has appeared on almost every Planters package and advertisement. He is now one of the best-known icons in advertising history.
Mr. Peanut has appeared in many TV commercials as an animated cartoon character. More recent commercials have shown him computer animated in a real-world setting.
In 2006, Planters conducted an online contest to determine whether to add a bow tie, cufflinks, or a pocketwatch to Mr. Peanut. The public voted for no change.
While the character's television commercials were often accompanied by an elegant accented narrator, Mr. Peanut never had dialogue. On November 8, 2010, Planters announced that Mr. Peanut would officially be given a voice, supplied by American actor Robert Downey Jr.
In 2011 Mr. Peanut's "stunt double" named Peanut Butter Doug was introduced to tie-in with the Planter's Peanut Butter launch. The character is voiced by Kevin Dillon.
Read more about this topic: Mr. Peanut
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