Growing Popularity
Although initially a vehicle for Wilson to release her own albums, Mr. Lady grew into a label whose musical and political contributions gained national attention. During a review of Tami Hart's debut release with Mr. Lady, online magazine PopMatters described the label as "one of the bright spots in new music. Whether the groups or singers are punk or indie, they are all anti-mainstream hip, political, and good – really good." Discorder magazine described the label in 2004 as "lead the way when it came to releasing music that was as politically significant as it was danceable."
Initially distributing music through mail order, the label signed a deal to distribute records nationally across the US in 2001. The Independent Weekly described the label as having "grown from a community that perhaps needed it the most," contrasting the scarcity of a gay/lesbian-oriented label in the southern United States at the time with the many in New York.
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“In everything from athletic ability to popularity to looks, brains, and clothes, children rank themselves against others. At this age [7 and 8], children can tell you with amazing accuracy who has the coolest clothes, who tells the biggest lies, who is the best reader, who runs the fastest, and who is the most popular boy in the third grade.”
—Stanley I. Greenspan (20th century)