Image
The product's mascot is the character Mr. Clean. In 1957, Harry Barnhart conceived the idea and Ernie Allen in the art department at the advertising agency Tatham-Laird & Kudner in Chicago, Illinois drew Mr. Clean as a muscular, tanned, bald man who cleans things very well.
According to Procter & Gamble, the original model for the image of Mr. Clean was a United States Navy sailor from the city of Pensacola, Florida, although some people may think he is a genie based on his earring, folded arms, and tendency to appear magically at the appropriate time. Hal Mason, the head animator at Cascade Pictures in Hollywood, California modified the existing artwork in print advertising to be more readily used for the television commercials written, produced, and directed by Thomas Scott Cadden. (Cadden also wrote the words and music for the original Mr. Clean jingle — see below.) The first actor to portray Mr. Clean in live action television commercials was House Peters, Jr..
Mr. Clean has always smiled, except for a brief time in the mid-1960s during the "Mean Mr. Clean" series of ads when he was frowning because he hated dirt. Although Mr. Clean is the strong, silent type, he did speak once in a television commercial where live actor (Mark Dana) appeared playing Mr. Clean in a suit-and-tie in the mid-1960s.
Mr. Clean appeared (with permission) on the September 2010 cover of Biz X Magazine.
Read more about this topic: Mr. Clean
Famous quotes containing the word image:
“The true picture of the past flits by. The past can be seized only as an image which flashes up at the instant when it can be recognized and is never seen again.”
—Walter Benjamin (1892–1940)
“Our ego ideal is precious to us because it repairs a loss of our earlier childhood, the loss of our image of self as perfect and whole, the loss of a major portion of our infantile, limitless, ain’t-I-wonderful narcissism which we had to give up in the face of compelling reality. Modified and reshaped into ethical goals and moral standards and a vision of what at our finest we might be, our dream of perfection lives on—our lost narcissism lives on—in our ego ideal.”
—Judith Viorst (20th century)
“I know not what the younger dreams—
Some vague Utopia—and she seems,
When withered old and skeleton-gaunt,
An image of such politics.”
—William Butler Yeats (1865–1939)