Social Marketing
In April 2008, mPedigree announced that it had commissioned the first documentary on the fake drugs phenomenon produced within West Africa by a locally-based production House. This documentary was debuted in partnership with the German overseas cultural establishment, the Goethe Institut, and later premiered on Ghanaian television networks, including the national broadcaster, GTV.
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“Our policy is directed not against any country or doctrine, but against hunger, poverty, desperation and chaos. Its purpose should be the revival of a working economy in the world so as to permit the emergence of political and social conditions in which free institutions can exist.”
—George Marshall (1880–1959)