Social Marketing
In April 2008, mPedigree announced that it had commissioned the first documentary on the fake drugs phenomenon produced within West Africa by a locally-based production House. This documentary was debuted in partnership with the German overseas cultural establishment, the Goethe Institut, and later premiered on Ghanaian television networks, including the national broadcaster, GTV.
Read more about this topic: Mpedigree
Famous quotes containing the word social:
“You may cut off the heads of every rich man now living—of every statesman—every literary, and every scientific authority, without in the least changing the social situation. Artists, of course, disappeared long ago as social forces. So did the church. Corporations are not elevators, but levellers, as I see them.”
—Henry Brooks Adams (1838–1918)