Social Marketing
In April 2008, mPedigree announced that it had commissioned the first documentary on the fake drugs phenomenon produced within West Africa by a locally-based production House. This documentary was debuted in partnership with the German overseas cultural establishment, the Goethe Institut, and later premiered on Ghanaian television networks, including the national broadcaster, GTV.
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Famous quotes containing the word social:
“There exists, at the bottom of all abasement and misfortune, a last extreme which rebels and joins battle with the forces of law and respectability in a desperate struggle, waged partly by cunning and partly by violence, at once sick and ferocious, in which it attacks the prevailing social order with the pin-pricks of vice and the hammer-blows of crime.”
—Victor Hugo (1802–1885)