Social Marketing
In April 2008, mPedigree announced that it had commissioned the first documentary on the fake drugs phenomenon produced within West Africa by a locally-based production House. This documentary was debuted in partnership with the German overseas cultural establishment, the Goethe Institut, and later premiered on Ghanaian television networks, including the national broadcaster, GTV.
Read more about this topic: Mpedigree
Famous quotes containing the word social:
“A man’s social and spiritual discipline must answer to his corporeal. He must lean on a friend who has a hard breast, as he would lie on a hard bed. He must drink cold water for his only beverage. So he must not hear sweetened and colored words, but pure and refreshing truths. He must daily bathe in truth cold as spring water, not warmed by the sympathy of friends.”
—Henry David Thoreau (1817–1862)