Social Marketing
In April 2008, mPedigree announced that it had commissioned the first documentary on the fake drugs phenomenon produced within West Africa by a locally-based production House. This documentary was debuted in partnership with the German overseas cultural establishment, the Goethe Institut, and later premiered on Ghanaian television networks, including the national broadcaster, GTV.
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“America is no place for an artist: to be an artist is to be a moral leper, an economic misfit, a social liability. A corn-fed hog enjoys a better life than a creative writer, painter, or musician. To be a rabbit is better still.”
—Henry Miller (1891–1980)