Social Marketing
In April 2008, mPedigree announced that it had commissioned the first documentary on the fake drugs phenomenon produced within West Africa by a locally-based production House. This documentary was debuted in partnership with the German overseas cultural establishment, the Goethe Institut, and later premiered on Ghanaian television networks, including the national broadcaster, GTV.
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Famous quotes containing the word social:
“The higher the state of civilization, the more completely do the actions of one member of the social body influence all the rest, and the less possible is it for any one man to do a wrong thing without interfering, more or less, with the freedom of all his fellow-citizens.”
—Thomas Henry Huxley (1825–95)