Social Marketing
In April 2008, mPedigree announced that it had commissioned the first documentary on the fake drugs phenomenon produced within West Africa by a locally-based production House. This documentary was debuted in partnership with the German overseas cultural establishment, the Goethe Institut, and later premiered on Ghanaian television networks, including the national broadcaster, GTV.
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Famous quotes containing the word social:
“The primary imperative for women who intend to assume a meaningful and decisive role in today’s social change is to begin to perceive themselves as having an identity and personal integrity that has as strong a claim for being preserved intact as that of any other individual or group.”
—Margaret Adams (b. 1916)