Moxie - Moxie Today

Moxie Today

The term moxie, when used in a common sense, is synonymous with courage or spirit.

Every summer, "all things Moxie" are celebrated at the Moxie Festival in Lisbon Falls, Maine.

There is a Moxie museum in Union, Maine, which houses a 30-foot-tall wooden Moxie bottle, once used as a soda stand, and other historical Moxie artifacts. This is an annex to the Matthews Museum of Maine Heritage, which is located at the Union Fairgrounds.

Moxie is mentioned in the independent film Man with a Plan (1996), as the favorite beverage of the titular dairy farmer and Congressional candidate.

The Moxie brand was purchased in 1966 by the Monarch Beverage Company of Atlanta. In 2007 Monarch sold it to its current owner, Cornucopia Beverages Inc. of Bedford, New Hampshire, which is owned by the Coca-Cola Bottling Company of Northern New England, a subsidiary of the Kirin Brewery Company, based in Tokyo.

In its decision to step up efforts to distribute the product, Cornucopia cites increasing requests for Moxie from fans across the country. In 2007 it launched pilot sales in Florida and in 2010 granted distribution in Florida to Florida Micro Beverage Distributors.

In 2007, Cornucopia organized a sampling event at the Mohegan Sun casino in Uncasville, Connecticut.

The Catawissa Bottling Company in Catawissa, Pennsylvania, is one of six bottlers in the United States that produce Moxie. Catawissa has produced it since 1945. Polar Beverages also bottles Moxie in Worcester, Massachusetts.