Motley Fool - The Foolish Four

The Foolish Four

In 2000, the Motley Fool ran into controversy with its eventually discredited Foolish Four investment theory. The theory had been constituted squarely on the shoulders of the Dogs of the Dow analysis popular at the time. In the same year, Motley Fool writer Ann Coleman admitted that the Foolish Four method "turned out to be not nearly as wonderful a strategy as we thought."