Business Model
While treehugger.com follows a more standard advertising approach, mnn.com's model is sponsorship-oriented. Each of the site's different content categories is sponsored exclusively for a 12-month term, during which time the sponsor receives a 100 percent share of the promotional units on all pages within its respective category. Furthermore, as opposed to traditional advertising spaces, mnn.com's primary sponsor unit is composed of five video and interactive boxes that feature sponsor content that is primarily educational and informative rather than commercial. Much of this content is produced by MNN on behalf of sponsors as part of the overall sponsorship arrangement. Sponsors include:
- Aflac
- Allstate
- AT&T
- The Coca-Cola Company
- CSX
- Delta
- Diageo
- Georgia-Pacific
- Mercedes-Benz
- MillerCoors
- PGi
- SC Johnson
- Scotts Miracle-Gro
- Southern Company
- Underwriters Laboratories
- UPS
- Wal-Mart
- Zep Inc.
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