Promotion and Merchandise
Acclaim Entertainment stated that it "had started Mortal Kombat II with a $10 million global marketing campaign." A part of this sum was used to make and air the live-action TV commercial created by David Anderson and Bob Keen. The video featured Scorpion, Sub-Zero, Reptile (with a notably more reptilian appearance), Kitana, Baraka, and Shao Kahn, being played by the same actors who did the motion capture for the digitized sprites.
In conjunction with the release of the arcade game in 1993, an official comic book Mortal Kombat II Collector's Edition, written and illustrated by the game's designer John Tobias, was released through mail order, describing the backstory of the game in a greater detail. Malibu Comics also published a series of Mortal Kombat comic books featuring the characters from both MKII and the first game.
Mortal Kombat II: Music from the Arcade Game Soundtrack, a 38:44 minute long album featuring music from Mortal Kombat II and Mortal Kombat, composed by Dan Forden, was released in July 1994. It could only be purchased by ordering it through a limited CD offer, which was posted on the arcade version of the game's attract mode.
Other merchandise included a series of collectible stickers by Panini Group and two different series of action figures in Argentina (1995) and the USA (1999). Mortal Kombat Kard Game was marketed as "Mortal Kombat II trading cards".
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Famous quotes containing the word promotion:
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