Market Share
According to Kantar Worldpanel, Morrisons is the smallest of the 'Big Four' supermarkets with a market share of 11.1%. Whilst Tesco, Asda and Sainsbury's saw increases in market share from July 2008, Morrisons saw a similar sized decrease of 0.2% in the same period.
| Supermarket | Consumer Spend (£000s) |
Market Share August 2008 |
+/- from July 2008 |
|---|---|---|---|
| Tesco | 6,351,531 | 31.6% | 0.3% |
| Asda | 3,410,431 | 17.0% | 0.1% |
| Sainsbury's | 3,175,543 | 15.9% | 0.1% |
| Morrisons | 2,233,137 | 11.1% | 0.2% |
As of February 2012 Morrisons has a 12.2% market share down 0.1% from the year before, still the smallest of the 'big four' supermarkets.
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