Morris Major Elite (1962 To 1964)
The Morris Major Elite, designated YDO1, was introduced in March 1962. It replaced the Series II models, supplanting the Austin Lancer range completely due to a change in BMC Australia's dealer network: there were now "BMC Dealers" only rather than separate outlets for each BMC Marque. It was seen as unnecessary to have two versions of the same vehicle, though a "Series III Lancer" had been considered right up to the Elite's introduction. The Elite was powered by the enlarged 1622 cc engine with greater power, this version now used a Zenith VN carburettor and Goss mechanical fuel pump. Telescopic rear shock absorbers, seatbelt mounting points and uprated front suspension rubbers featured among other technical revisions. A striking facelift was achieved with only minimal changes to sheet metal; this constituted chrome window surrounds, a new full-width grille closely resembling that of the Mk VI Morris Oxford, and a "rocket" colour flash on the tailfins. Some changes to basic equipment level included a fresh air heater/demister, duo-tone paint in various new plain and pastel colours, brighter interiors and a windscreen washer. The price was also lowered from the previous Series II list price, this made the already highly competitive Major outstanding value-for-money. Sales were fairly good and warranty claims were the least for any BMC (Aust.) model then to date. Production of the Elite ceased in 1964 when the model was replaced by the Morris 1100.
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