History
Morris Krumholtz and his brother founded Morris Brothers in 1939 or 1943 (sources differ) as an Army-Navy store on Second Avenue and East 101st Street in Manhattan. The store later moved to Broadway and West 98th Street before moving first to Broadway and 85th Street and finally, in 1981, to 2322 Broadway, at West 84th Street. The family expanded that space in 1985 to 5,000 square feet (460 m2).
The original store's merchandise expanded over the years to include children's clothing, before eventually dropping infant and toddlerwear to became a casualwear family clothing store and camp outfitter. Labeling summer-camp wear with children's names become a hallmark, creating a tradition that helped retain as customers former New Yorkers who had moved to the suburbs.
Proprietor Barry Krumholtz, son of founder Morris, told the press in May 2007 that landlord Eagle Court LLC had scheduled a rent increase from $600,000 annually to $1.5 million, necessitating a shutdown by the August 2007 lease expiry date.
Read more about this topic: Morris Brothers
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