Moonlighting (TV Series) - Ratings and Decline

Ratings and Decline

Moonlighting was a hit with TV audiences as well as with critics and industry insiders garnering 16 Emmy nominations in just its second season. That season saw Moonlighting tie for 20th place in the Nielsen ratings. In season three the show peaked in 9th place, then dropped off slightly in a tie for 12th in its 4th season.

The show's ratings decline is popularly attributed to Episode #14 of Season 3, "I Am Curious… Maddie", which infamously had Maddie and David consummate their relationship after two and a half years of romantic tension. In commentaries on the third season DVD set, however, Caron stated that he didn't feel the event led to the show's decline, but that a number of other factors led to the series' decline and eventual cancellation.

Much of that was attributed to the fact that in the fourth season Willis and Shepherd had little screen time together. Jay Daniel explained that, "we had to do episodes where there was no Cybill. She was off having twins. Her scenes were shot early, early on and then you had to integrate them with scenes shot weeks later. You were locked into what those scenes were because of what had already been shot with Cybill." Bruce Willis was also making Die Hard during this period. When that movie became a box office success, a movie career beckoned and his desire to continue in a weekly series waned. In a series that depended on the chemistry between the two main stars, not having them together for the bulk of the fourth season hurt the ratings.

The series lost Glenn Gordon Caron as executive producer and head writer when he left the show over difficulties with the production: "I don't think Cybill understood how hard the workload was going to be. A situation arose with her, and at a certain point it became clear that… umm… suffice it to say I wasn't there for the last year and a half." Shepherd recalled Caron left the show stating that it was either him or her, and he didn't think the network would choose him.

When Maddie returned to Los Angeles near the end of the fourth season, the writers tried to recreate the tension between Maddie and David by having Maddie spontaneously marry a man named Walter Bishop (Dennis Dugan) within a few hours of meeting him on the train back to LA. When Shepherd read the script she strongly voiced her objection that her character would not do such a thing, but was overruled. The move failed to rekindle the sparks between the main characters or capture the interest of the audience, which led to an even further ratings decline.